Azim Aleem - Vaping Expert & Industry Specialist
Digital Marketing Head
The Latest Articles by Azim Aleem
Frequently Asked Questions
I joined VapeGala as a marketing specialist in 2014 and was later promoted to marketing head in 2019.
I was a chain smoker until 2010, and then my friend introduced vaping to me. Initially, I wasn’t much
convinced because of confusing types of e-liquids and nicotine strength restrictions; however, after a
couple of months, when I understood the technology, I just fell in love with it. Extensive vaping kit
options and an exclusive flavour range kept me going. And, now I am happily using my personal experience to
write vaping guides, blogs and product reviews to help others adopt this better alternative to smoking.
As a digital marketer for a vaping brand, I understand buyers' behaviours, i.e., what are their concerns
about vaping technology, what products they like, what questions they frequently ask about devices, flavours
and more. I then develop my content strategy based on this real-time data to provide maximum support to the
target audience.
First of all, I have my success story of quitting smoking. Additionally, I have worn multiple hats from 2014
to the present, such as vape retailer at the store, vape content writer, brand’s marketing specialist, head
of digital marketing, and vape consultant. Gaining insights from these many angles gave me a comprehensive
understanding of trends, challenges and opportunities in the ever-evolving UK vaping market.
I research well before writing, and most of my content comes from my own and my customers’ vaping
experiences. Additionally, I believe vaping is something related to an individual's health and life, so I am
always honest and straightforward when creating guides, writing reviews or recommending any of the vaping
products.