IVG Nic Salt: Best Intense Flavours Reviewed

IVG has been among the more consistent e-liquid brands in the UK for years. There have been many nic salt lines that have come and gone, but IVG has continued to develop and become one of the best nic salt brands. That has led to the development of the highly popular IVG nic salt range. With bold flavour, a 50/50 PG/VG ratio, and an extensive variety, there is something to suit almost anyone. Here we go over the entire range, plus pick the five flavours that are worth starting with.

What Is IVG Nic Salt?

IVG stands for I Vape Great. The brand was founded in the UK, and launched its first e-liquids in 2016. That UK-born origin matters because the flavour development has always been aimed at British vapers: fruit-forward, cooling, and balanced rather than the candy-heavy direction that comes from some of the international competition.

IVG nic salt is IVG’s nic salt e-liquid line that is designed for low-wattage pod kits and MTL devices. They are available in 10ml bottles of 10mg or 20mg nicotine strengths, and have a 50/50 PG/VG ratio for tight-draw pod systems. All their products are TPD compliant.

The brand produces several sub-ranges within their nic salt lineup. The IVG Intense series is the most widely stocked.

IVG Intense Series — What Makes It Different?

The IVG Intense nic salt range sits at a higher flavour concentration than standard e-liquids. The formulation is designed to deliver a more immediate, pronounced flavour hit from the first puff, not a build-up over several draws, but something clear and direct right away.

What this means in practice: the fruit and ice notes hit harder, stay consistent through the bottle, and don't fade into the background after the first few puffs. For vapers who find standard nic salts a bit flat or who are used to the flavour intensity from a prefilled pod or disposable, the Intense line is the closer match.

The range currently covers over 20 flavour options across fruit ice, multi-fruit, sour, and berry categories, all available at affordable prices.

What Is Heisenberg Nic Salt?

Heisenberg is one of the most discussed flavours in Britain's vaping community. The Heisenberg nic salt is officially described as Blue, which is a very open-ended name that's part of its charm.

A multi-layered profile of menthol, berry, and subtle aniseed, with an icy finish that is more prominent than the fruit notes. The berry is neither blueberry soft nor mixed red berry punchy. The aniseed note is delicate and more of a background note than a main flavour. Entwined throughout is the menthol that leaves you with a cool and smooth feeling.

It’s unusual and, for first-time users, can feel a bit strange. Those who like it tend to make it a long-term go-to. IVG has it available in the Intense nic salt collection as "Blue".

Full IVG Intense Nic Salt Flavour List with Tasting Notes

Here's what's currently available in the IVG Intense nic salt line:

Berry & Ice

• Blue (Heisenberg) — menthol, berry, light aniseed, icy finish.

• Blue Raspberry — sweet-tart blue raspberry, bold and clean

• Blue Sour Raspberry — sharper and more acidic version of blue raspberry, fizzy edge

• Blue Razz Lemonade — blue raspberry with a lemon base, no menthol, tart and refreshing

• Pro Blue — mixed berry with an icy cooling hit, broader than straight blue raspberry

Fruit & Ice

• Grape Ice — dark grape, concord-style, strong menthol finish

• Kiwi Passion Guava — tropical trio, aromatic, no ice, complex finish

• Sour Green Apple — sharp green apple, tangy throughout, light sweetness

• Fizzy Cherry — carbonated cherry feel, sweet and slightly tart

• Pink Lemonade — citrus-led, sweet and tart, works well at 10mg

Classic IVG Range 

• Strawberry Lemonade — ripe strawberry over a sharp lemon base

• Vanilla Biscuit — warm vanilla, creamy, biscuit sweetness, no ice — dessert profile

• Cola Ice — accurate cola with menthol, carbonated character

• Strawberry Ice — clean sweet strawberry with cooling menthol

• Watermelon Ice — fresh watermelon, strong ice on the exhale

• Tropical Mix — mixed tropical fruits, lighter and more diffuse than single-fruit options

• Pineapple Ice — sharp pineapple with strong menthol

• Mango Ice — bold mango, tropical and cooling

Top 5 IVG Nic Salt Flavours Ranked

IVG has plenty of good nic salts, but a few flavours stand out from the rest. Here are our top picks. 

1. Heisenberg (Blue)

Heisenberg is one of the most unique flavours IVG has ever made. The menthol and berry combination with that faint aniseed depth doesn't exist quite like this anywhere else. It's polarising at first and then tends to become a permanent fixture in a vaper's rotation. Try it even if you don't like menthol cigarettes.

2. Vanilla Biscuit 

The most noticeable non-ice biscuit flavour in the range, Vanilla Biscuit has a dessert profile, with creamy vanilla notes layered over a soft biscuit base, but not too heavy or cloying. It's a good all-day vape for anyone who wants something completely different from the fruit-ice majority of the market.

3. Strawberry Lemonade

Strawberry Lemonade is an easy and clean vape flavour. The strawberry is ripe and sweet, and the lemon isn't too sharp. Coming without any menthol, it is one of the better options for vapers who are looking for fruit flavour without the cooling.

4. Blue Raspberry 

Blue Raspberry is one of the cleaner blue raspberry nic salts available. It's bold and comes through cleanly, enabling the IVG Intense formula to live up to its name. The sweet-tart balance is right on the money; not too much or too little.

5. Cola Ice 

Cola Ice is a reliable all-day vape. The cola note is true to the original, as it does not taste artificial. The menthol isn’t too strong, either, rather serving to enhance the other notes. For those who prefer something familiar, but more engaging than a plain fruit ice, this is a good choice. 

IVG 10mg vs 20mg — Smoothness Comparison

Both strengths use salt nicotine, so throat hit is noticeably smoother than freebase e-liquids at the same level. The difference between the two is primarily about nicotine delivery speed and intensity rather than harshness.

20mg delivers a faster, more satisfying nicotine hit per puff. It's the better starting point for anyone switching from cigarettes or moving off prefilled pod systems where nicotine intake was higher. The flavour intensity is the same. Moreover, nicotine strength doesn't dull the IVG Intense profiles.

10mg suits established nic salt users, lighter smokers, or vapers who prefer longer sessions without a pronounced nicotine effect. The flavour comes through with slightly more clarity at lower strength.

In terms of throat hit: 10mg is almost entirely smooth. 20mg has a very mild edge, but nothing close to freebase at equivalent strength. Both are comfortable for extended vaping.

IVG vs Dinner Lady — UK Heritage Brand Face-Off

Both IVG and Dinner Lady are UK-born nic salt brands, with long histories in the British vaping market. It's an interesting comparison, given that they occupy the same niche; quality e-liquids, well-established, and not trying to chase the disposable-adjacent trends.

Dinner Lady is renowned for their dessert and candy profiles. Lemon Tart is still one of the most popular UK nic salt flavours. The brand is sweeter and richer in flavours, while staying consistent across the lineup.

IVG nic salt has a wider range. The Intense series is more aggressive on fruit and ice, the classic series has dessert and candy such as Vanilla Biscuit, and the Heisenberg profile is exclusive to IVG. The brand is also more prolific in the production of new flavours.

Dinner Lady is the more focused, more nuanced option for sweet and dessert flavours. IVG has broader appeal, offering fruity, icy, dessert, and unusual flavour profiles. Both are among the top nic salts on offer in the UK, and the choice is typically based on personal taste, rather than quality. 

FAQs

What flavour is IVG Heisenberg nic salt?

Heisenberg is listed as "Blue" in the IVG Intense nic salt range. Its flavour profile consists of a soft berry, menthol, and a slight aniseed aftertaste. The exact formulation is kept secret by IVG, which has helped to ensure the flavour's longevity. Most vapers describe it as a refreshing berry-menthol blend that's difficult to describe because of its unusual depth.

Is IVG nic salt strong?

At 20mg, IVG nic salt delivers a satisfying nicotine hit that's comparable to other salt nicotine products at the same strength. The salt formula means the throat hit is smooth at both 10mg and 20mg. These nic salts are never harsh in the way high-strength freebase liquids can be. The IVG Intense series is formulated for flavour concentration rather than nicotine intensity, so the "intense" in the name refers to how the flavour hits, not the nicotine strength.

Ready to Try IVG Nic Salts?

Vape Gala stocks the IVG nic salt range at £2.50 per bottle, with a 6 for £10 deal that makes multi-flavour orders straightforward. As one of the best online vape shop options for UK vapers, Vape Gala offers free delivery on orders over £30 and same-day dispatch on orders placed before 4pm.

Shop IVG nic salts at Vape Gala and use the multi-buy deal to pick up the best nic salt flavours in the Intense range alongside anything else in your order.